How would you like to get more business from the internet? Google My Business is just one way that you can point potential searching customers to your company.
What is Google My Business? It is a free tool for businesses to manage their Reviews, Search Info and Maps. If you’ve used Google Places, you already have My Business.
Here is why I am telling you about My Business.
- In 2015, Google starting ranking sites depending on whether a site was mobile friendly or not. If not, your ranking probably plummeted.
- Apple incorporated Yelp into its Apple Maps for the iPhone, which made it important to farm great reviews.
- Google played upon the Yelp surge and is incorporating Google review ratings into search ranking. After all, 90% of shoppers use reviews as a factor in purchases.
Why Use Google My Business?
- It’s cheap
- Gives you an online presence even if you don’t have a website yet
- You can input information about your business that they would not see in a traditional directory
- It increases awareness of your brand
Important Tips About Getting Started with Google My Business:
- Claim your Google+ account because you want to be able to control how your business is viewed.
- Create a long description with correct formatting in Google + so it will show up in My Business the way you want
- Categorize your business
- Add lots of photos
- Optimize snippets
- Embed your Google Map into your website
- Ensure a mobile-friendly website
- Get happy customers to write “real” reviews
- Respond to reviews and address concerns
So, since most of your voice that you would like more business from the internet, why not use this easy tool to do just that?
Other ways to Rank Using Your Website
- Know your Competitors and how they rank, how a search finds them…
- Publish relevant content on your site
- Repeat the keyword phrase throughout your content
- Use Bold/Italics/Heading Tags/Photos
- Update content frequently
- Have links within the text on each page. Type out the phrase instead of “click here”. Click here has no search engine value
- Focus on writing a good Meta Description/Snippet
- Identify a keyword phrase for each page – think about a phrase one may type in to find your type of business
- Tag photos & Video – alternative text description
360 WEB DESIGNS is an award-winning web development company that designs, builds, and maintains websites. We can also help educate business owners on the benefits of paying close attention to how Google ranks web presence. Online brand marketing, using review apps, consistent social media, SEO add-ons, and great content writing together give your business a fighting chance in the competitive business world.
